An article on Forbes Magazine's website, published September 13, 2007, lists the Dallas Cowboys as the most valuable sports team on the planet, with an estimated value of approximately $1.5 billion, ahead of the Washington Redskins ($1.467 billion) and the New England Patriots ($1.199 billion). They are also one of the wealthiest teams in the NFL, generating almost $250 million in annual revenue.
The Cowboys are one of the most successful teams of the modern era (1960 and beyond.) They hold league records for most consecutive winning seasons (20, from 1966 to 1985) and most seasons with at least 10 wins (24). The team has earned the most post-season appearances (28, which includes another league record of 54 post-season games, winning 32 of them), the most appearances in the NFC Championship Game (14), and the most Super Bowl appearances (9), two more than any other NFL team. The Cowboys also played in 2 NFL championship games before the NFL's 1970 merger with the American Football League. The Cowboys became the first team in NFL history to win 3 Super Bowls in just 4 years (a feat that has been matched only once since, by the New England Patriots). They are also tied with the San Francisco 49ers and the Pittsburgh Steelers for having the most Super Bowl wins
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