Tuesday, September 18, 2007

McAfee Coliseum

In September 1997, UMAX Technologies agreed to acquire the naming rights to the stadium. However, following a dispute, a court decision reinstated the Oakland-Alameda County Coliseum name. In 1998, Network Associates agreed to pay $5.8 million over five years for the naming rights and the stadium became known as Network Associates Coliseum, or, alternately in marketing and media usage as, "the Net."

In 2003, Network Associates renewed the contract for an additional five years at a cost of $6 million. In mid-2004, Network Associates was renamed McAfee, restoring its name from before its 1997 merger with Network General, and the stadium was renamed McAfee Coliseum accordingly.

Despite the different name changes, locals generally refer to the stadium as "The Coliseum." This fits the trend of older stadium renamings being rejected by the general public. This is especially true in the San Francisco Bay Area where changes to the name of nearby Candlestick Park have been wholly rejected by voters, and changes to the names of both Pacific Bell Park and the San Jose Arena were received with much negative criticism and widely ignored by fans and media alike.

It is the home field of the Oakland Raiders, first used in 1966.

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